Monday, April 30, 2007

Drink some Pink this Summer and Fight Breast Cancer

Peju Province Winery is joining the fight against breast cancer by donating 25 percent of sales from its new Peju Pink wine to the Avon Foundation Breast Cancer Crusade, a 501(c) (3) public charity whose mission is to provide access to care for breast cancer patients and to work toward finding a cure. Peju's winemaker, Sara Fowler, made 250 cases of this proprietary Rosé blend, which will be released in limited amounts on May 15, 2007, just in time for Summer and to coincide with the Avon Run-Walk Against Breast Cancer campaign which begins early May in Washington D.C.

According to winery co-founder Herta Peju, 10 of Peju's women employees, including her daughters Ariana and Lisa, and winemaker Sara Fowler, have formed a Peju Pink team to walk in the Avon Run-Walk Against Breast Cancer on July 7th and 8th in San Francisco. "Most of us know at least one woman who has been diagnosed with breast cancer, and every three minutes another woman in the United States is diagnosed. Peju Pink is our way of recognizing the heroic women living with breast cancer and contributing toward the effort to find a cure." To learn more about the Avon Run-Walk Against Breast Cancer visit www.avonwalk.org.

Peju Pink will retail for $22.00 and will be available for sale at Peju's tasting room, located at 8466 St Helena Hwy, Rutherford, CA, and online at www.peju.com. Peju Pink is a refreshing wine that is best served chilled--a perfect summer wine. The label features a woman in pink, who depicts one of the three Greek graces from a 100-year-old stained glass window in the Peju Province Winery's tasting room tower.

Peju Province Winery, celebrating its 25th anniversary next September, was established in 1982 by Anthony and Herta Peju. The family owned boutique winery is located in Rutherford, CA, in the heart of the NapaValley. The property hosts a 50- foot majestic stone tower tasting room, a landscaped sculpture and art garden, a wine boutique, and a full working kitchen. Peju winery crafts award-winning red and white wines; including, HB Vineyard Cabernet Sauvignon (its flagship), Cabernet Franc, Sauvignon Blanc, Chardonnay, Syrah, Merlot, and Provence, which is a proprietary blend of reds and whites.

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